1.Tell the brand story
Every great brand is driven by a compelling brand story. Showcase this by wrapping up the company’s vision, mission & core values in one.
2.Show the logo guidelines
Consistency is a golden key to branding success. Indicate the do’s & don’ts: showing how the logo MUST be used in every application to maintain consistency.
3.Include the color palette
To keep brand recognition intact, it’s more important than ever to ensure brand colors are consistent.
4.Identify the typography
Outline what fonts are to be used & for what purpose. You can also include information on styling, sizing & color.
5.Show the brand voice
Align your written communication with the personality that resonates with your audience most. Include the do’s & don’ts for grammar, tone, etc.
6.Identify image guidelines
Include how to use photos & illustrations to align with the brand. Again, consistency is the golden key!